{"id":17,"date":"2025-06-27T04:03:48","date_gmt":"2025-06-27T04:03:48","guid":{"rendered":"https:\/\/lafrescanetwork.org\/?page_id=17"},"modified":"2026-01-07T02:50:17","modified_gmt":"2026-01-07T02:50:17","slug":"about-us","status":"publish","type":"page","link":"https:\/\/lafrescanetwork.org\/es\/about-us\/","title":{"rendered":"Sobre nosotros"},"content":{"rendered":"<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background has-link-color wp-elements-3491e74765fece0351f22adbd5f4b803\" style=\"background-color:#009791;margin-top:0;margin-right:20px;margin-bottom:var(--wp--preset--spacing--20);margin-left:20px;padding-top:20px;padding-bottom:20px;font-size:60px\">Sobre nosotros<\/h1>\n\n\n\n<div style=\"margin: 0 20px;\">\n  <section style=\"position: relative; height: 600px; width: 100%; overflow: hidden; background-color: #009791;\">\n  <canvas id=\"networkCanvas\" style=\"position:absolute; top:0; left:0; width:100%; height:100%; z-index:1;\"><\/canvas>\n\n      <div style=\"position: relative; z-index: 2; text-align: center; padding-top: 200px; color: white;\">\n      <h1 style=\"font-size: 70px; font-weight: 600; margin: 0; color: white\">Arraigado en la comunidad.<br>Creciendo a trav\u00e9s de Redes comunitarias.<\/h1>\n   <\/div>\n<\/section>\n \n\n\n<script>\n  const canvas = document.getElementById(\"networkCanvas\");\n  const ctx = canvas.getContext(\"2d\");\n  function resizeCanvas() {\n    canvas.width = canvas.offsetWidth;\n    canvas.height = canvas.offsetHeight;\n  }\n  resizeCanvas();\n  window.addEventListener('resize', resizeCanvas);\n\n  let mouse = { x: null, y: null };\n  const pointCount = 80;\n  const points = [];\n\n  class Point {\n    constructor() {\n      this.x = Math.random() * canvas.width;\n      this.y = Math.random() * canvas.height;\n      this.radius = 2;\n      this.vx = (Math.random() - 0.5) * 0.3;\n      this.vy = (Math.random() - 0.5) * 0.3;\n    }\n\n    draw() {\n      ctx.beginPath();\n      ctx.arc(this.x, this.y, this.radius, 0, Math.PI * 2);\n      ctx.fillStyle = \"#000000\";\n      ctx.fill();\n    }\n\n    update() {\n      this.x += this.vx;\n      this.y += this.vy;\n      if (this.x < 0 || this.x > canvas.width) this.vx *= -1;\n      if (this.y < 0 || this.y > canvas.height) this.vy *= -1;\n      this.draw();\n    }\n  }\n\n  for (let i = 0; i < pointCount; i++) {\n    points.push(new Point());\n  }\n\n  function drawLines() {\n    for (let i = 0; i < points.length; i++) {\n      for (let j = i + 1; j < points.length; j++) {\n        const dx = points[i].x - points[j].x;\n        const dy = points[i].y - points[j].y;\n        const distance = Math.sqrt(dx * dx + dy * dy);\n        if (distance < 100) {\n          ctx.beginPath();\n          ctx.moveTo(points[i].x, points[i].y);\n          ctx.lineTo(points[j].x, points[j].y);\n          ctx.strokeStyle = `rgba(0, 0, 0, ${1 - distance \/ 100})`;\n          ctx.stroke();\n        }\n      }\n      const dx = points[i].x - mouse.x;\n      const dy = points[i].y - mouse.y;\n      const distToMouse = Math.sqrt(dx * dx + dy * dy);\n      if (distToMouse < 120) {\n        ctx.beginPath();\n        ctx.moveTo(points[i].x, points[i].y);\n        ctx.lineTo(mouse.x, mouse.y);\n        ctx.strokeStyle = `rgba(0, 0, 0, ${1 - distToMouse \/ 120})`;\n        ctx.stroke();\n      }\n    }\n  }\n\n  function animate() {\n    ctx.clearRect(0, 0, canvas.width, canvas.height);\n    points.forEach(p => p.update());\n    drawLines();\n    requestAnimationFrame(animate);\n  }\n\n  window.addEventListener(\"mousemove\", (e) => {\n    const rect = canvas.getBoundingClientRect();\n    mouse.x = e.clientX - rect.left;\n    mouse.y = e.clientY - rect.top;\n  });\n\n  animate();\n<\/script>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-bc36184d2b1d0d7fe03dc92bdae3c7b5\" style=\"color:#009791;font-size:65px;font-style:normal;font-weight:700\">Escuchando al barrio<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-ba15457e35ea49edbd594e5ebd386c7a\" style=\"color:#045d59;font-size:25px\">Todo comenz\u00f3 con unas series de conversaciones con nuestros vecinos, familias y due\u00f1os de tiendas locales. Lo que escuchamos fue simple pero urgente: la gente quer\u00eda acceso a alimentos frescos y accesibles, y quer\u00edan conseguirlos cerca de casa. Sin embargo, a pesar de la presencia de tiendas de barrio en todo el barrio, muchos estantes estaban vac\u00edos de opciones nutritivas o con precios inalcanzables.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c45a97fbcd1c7bf0b397ce70d3260b37\" style=\"color:#045d59;font-size:25px\">Nos dimos cuenta de que el problema no era la falta de tiendas, sino la falta de apoyo. Estas peque\u00f1as tiendas comunitarias intentaban satisfacer las necesidades locales, pero carec\u00edan de acceso a los sistemas, las herramientas ni los recursos necesarios para que los alimentos saludables fueran sostenibles y asequibles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:600px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-1024x683.jpg\" alt=\"\" class=\"wp-image-174\" style=\"width:600px\" srcset=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-1024x683.jpg 1024w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-300x200.jpg 300w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-768x512.jpg 768w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-1536x1024.jpg 1536w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/G-E-S-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-4-color has-text-color has-background has-link-color wp-elements-d1b399b9d0c043ec58418a2ed9653170\" style=\"background-color:#009791;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);font-size:30px\">Cuanto m\u00e1s examin\u00e1bamos, m\u00e1s claro se volv\u00eda: esto era un s\u00edntoma de algo m\u00e1s grave. La justicia alimentaria no llegaba a nuestras comunidades no porque a la gente no le importara, sino porque no exist\u00eda la infraestructura para apoyarla. Fue entonces cuando nos comprometimos a centrar nuestros esfuerzos en lo que ya exist\u00eda y fortalecerlo. Porque cuando los negocios de nuestra comunidad prosperan, nuestra gente tambi\u00e9n prospera.<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7539dc6c6179a8811453b34611c90c09\" style=\"color:#009791;font-size:65px;font-style:normal;font-weight:700\">La Red de apoyo<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-44e477fe5ebe103926bbb7d4f481399b\" style=\"color:#045d59;font-size:25px\">La Fresca fue creada para llenar un vac\u00edo cr\u00edtico: un sistema de apoyo arraigado en la comunidad que llega a las empresas locales donde est\u00e1n y las ayuda a crecer de maneras que fortalecen a todo el vecindario.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8127b0f73e8fb58c601705534aa6d6fa\" style=\"color:#045d59;font-size:25px\">Al brindar oportunidades de aprendizaje compartido, acceso a financiaci\u00f3n, mercadeo coordinado y conexiones m\u00e1s s\u00f3lidas entre productores locales y tiendas de el barrio, La Fresca fomenta una s\u00f3lida Red de resiliencia econ\u00f3mica. No estamos aqu\u00ed para \"arreglar\" los negocios locales; estamos aqu\u00ed para impulsarlos y brindarles las herramientas, la visibilidad y el apoyo comunitario que les han negado durante tanto tiempo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:600px\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-1024x768.jpeg\" alt=\"\" class=\"wp-image-614\" style=\"width:600px\" srcset=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-1024x768.jpeg 1024w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-300x225.jpeg 300w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-768x576.jpeg 768w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-1536x1152.jpeg 1536w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-2048x1536.jpeg 2048w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2026\/01\/IMG_5593-16x12.jpeg 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-e9f3b58429c70ebc7a39bab0fc799929\" style=\"color:#009791;font-size:65px;font-style:normal;font-weight:700\">Innovando la econom\u00edas locales<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-46fb0f23c6ed80be60e9abe9ba097888\" style=\"color:#045d59;font-size:25px\">La Fresca se cre\u00f3 con un prop\u00f3sito en mente: encontrar formas innovadoras de hacer crecer nuestra econom\u00eda local mediante la construcci\u00f3n de una Red de empresas conectadas e impulsadas por la comunidad.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-831c1220ebc6e0b44292b74194c4409a\" style=\"color:#045d59;font-size:25px\">Creemos que el verdadero cambio ocurre cuando los negocios locales no solo sobreviven, sino que colaboran: comparten recursos, se apoyan mutuamente y se convierten en pilares visibles del bienestar comunitario. Este enfoque en red no solo fortalece a los negocios individuales, sino que genera un impacto positivo que beneficia a todo el vecindario.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:600px\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"397\" height=\"499\" src=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/buying.jpg\" alt=\"\" class=\"wp-image-187\" style=\"object-fit:cover;width:400px;height:450px\" srcset=\"https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/buying.jpg 397w, https:\/\/lafrescanetwork.org\/wp-content\/uploads\/2025\/07\/buying-239x300.jpg 239w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-4-color has-text-color has-background has-link-color wp-elements-172ee95e4b8e3b9fc190b1bc4c4795cb\" style=\"background-color:#009791;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);font-size:30px\">La Fresca reinventa la justicia alimentaria como una estrategia econ\u00f3mica impulsada localmente, centrada en las relaciones, la equidad y la propiedad. Al conectar peque\u00f1os comercios, productores locales y tiendas del barrio mediante herramientas compartidas, educaci\u00f3n y apoyo coordinado, La Fresca colabora con los negocios del barrio para que se conviertan en motores de innovaci\u00f3n, resiliencia y oportunidades. No se trata solo de un programa de alimentos: es una nueva forma de invertir en las personas, en el lugar y en el poder de las Redes.<\/p>","protected":false},"excerpt":{"rendered":"<p>About Us Rooted in Community.Growing Through Networks. Listening to the neighborhood It all began with conversations with our neighbors, families, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":51,"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/pages\/17\/revisions\/615"}],"wp:attachment":[{"href":"https:\/\/lafrescanetwork.org\/es\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}